private members club
Case Study 3 : 18-hole members golf club in the South West of England.
In 2021 I was taken on to become the clubs marketing resource. The clubs membership had plateaued and there was no active sales or marketing taking place.
Acted as Sales Manager, generating over £150,000 in membership, golf day and function sales in 1 year.
the challenge
There had been very limited marketing or dedicated membership sales efforts, no existing database, no form of data collection and very limited marketing collateral. The club also had a sub-standard website which was ineffective at collecting data and generating leads.
- Designed all membership collateral, brochures, PDFs
- Built a completely new WordPress website to sell and capture data
- Designed and implemented an online application form, online membership contract, data collection forms for membership and golf day enquiries using WordPress and Intelligent Golf to build a database
- Initiated a new membership online sign up system to automate and streamline their process
- Set up a Google Ads and Meta Advertising Accounts to sell membership, green fees, golf days and functions
- Deployed Google Analytics and Google Tag Manager to track key metrics and website analytics
- Implemented a CRM to track and manage data
- Crafted engaging e-mail marketing campaigns for membership, golf days, green fees and functions using Brevo
the success
- In 3.5 years of membership sales the membership annual subs line increasing by 15%
- Personally sold over £150,000 in memberships, golf days and functions
- Implemented a CRM and built a segmented database of contacts from scratch to currently over 3,000
- Built a bespoke WordPress website for the club which has improved traffic and data collection
Client Testimonial
“I have been working with Barry since 2010, and throughout our years of collaboration, he has consistently demonstrated an exceptional level of professionalism. His attention to detail is second to none, whether it’s in crafting marketing plans and strategy or in the intricate aspects of website design and management. Barry’s knowledge of sales and marketing is impressive, and his in-depth knowledge of the golf industry has been invaluable in driving our business forward. From advertising campaigns to overall marketing strategies, Barry has proven to be a reliable and insightful partner every step of the way.”